Key Takeaways

1. Start with a clear-eyed view of today.

Heineken began their transformation by assessing their org with the TA Maturity Model. Knowing where they currently stood helped define a focused path forward—prioritising what mattered most.

2. Candidate experience is a brand experience

With over 400,000 applicants each year, every interaction mattered. Heineken recognised that their processes weren’t just slowing hiring—they were risking customer loyalty.

3. Small shifts, big impact.

Clear SLAs, refreshed communication, and data-backed KPIs transformed the hiring experience. The result? +17% candidate satisfaction, -12% drop-off, and a 5-day response guarantee.