Key Takeaways

1. Employer branding is about focus and distribution, not budget.

The session highlighted that even the best content has no value if no one sees it. Instead of investing in one polished asset, consistent formats and smart distribution drive real results. Reach, repetition, and relevance outperform one-off “hero” campaigns, especially on a limited budget.

2. Authentic stories outperform polished campaigns.

Eva’s and Jurriaan’s insights reinforced that real, honest content creates trust. Candidates connect with clarity, relevance, and proof, not clichés or glossy visuals. Showing the reality of work, through real people, is both more credible and more effective than perfection.

3. Your employees are the most powerful channel you already have.

From micro-ambassador programs to employee advocacy - sometimes, all it takes is handing an employee a camera and the space to share their story. When more employees start creating and sharing content on LinkedIn, the brand naturally reaches more people, without extra spend.